Global Tourism Success!
February 5-7, 2013, Westin South Coast Plaza, Costa Mesa, California
Shop America Alliance and the U.S. Cultural & Heritage Tourism Marketing Council
In Partnership with Visit California and South Coast Plaza
Shop America Alliance and the U.S. Cultural & Heritage Tourism Marketing Council announced that the 2013 ONE Travel Conference for Shopping, Dining and Cultural Tourism will be held at the Westin South Coast Plaza, February 5-7, 2013. The conference is being presented in partnership with Visit California and South Coast Plaza.
Keynote presenters Roger Dow, CEO, U.S. Travel Association and Caroline Beteta, CEO, Visit California and Chair of Brand USA will be joined by more than 20 expert presenters for executive level idea exchange and partnership development. In addition, the conference will present the SASI-ONE Awards for innovative marketing, sponsored by CenterCal Properties. US Travel Association's National Council of Attractions (NCA) will present NCA Day at ONE Travel Conference with special seminars on Tueday afternoon, February 5.
Shopping, Dining and Cultural-Heritage Travel are consistently ranked as the top three travel activities in the USA, according to data tracked by the U.S. Department of Commerce/Office of Travel & Tourism Industries (OTTI) and the U.S. Travel Association.
The theme of this year's conference is "Global Tourism Success". With the launch of Brand USA marketing charged with increasing international inbound travel to the US, along with the ongoing economic recovery fueling domestic travel, the conference will focus on new global opportunities for tourism development and growth for the travel industry.
"The ONE Travel Conference is a win/win for all involved," states Rosemary McCormick, President of Shop America Alliance and co-producer of the ONE Travel Conference. "Experiential travel is what consumers want today, more than just 'heads in beds'. Research and case studies will be presented at the conference to underscore the synergy between shopping, dining and cultural-heritage travel and how to market to the lucrative international visitors. At the ONE Travel Conference, we will explore and celebrate the best practices. The program, developed with input from our advisory committee of industry leaders, will focus on delivering ROI through global tourism success."
"Our goal is to continue to unify these powerful travel industry segments to speak with ONE voice on the importance of promoting these top travel experiences. They are the key economic drivers and job providers," states Sheila Armstrong, President of the U.S. Cultural & Heritage Tourism Marketing Council and co-producer of the ONE Travel Conference. Delegates at the ONE Travel Conference, destination marketing organizations (DMOs), shopping, dining and cultural-heritage leaders along with international tourism partners will learn of new opportunities to shape their future marketing initiatives."
Werner Escher, Executive Director of International and Domestic Markets for South Coast Plaza states, "We are pleased to welcome the ONE Travel Conference to South Coast Plaza and to be a partner in the planning and promoting of this important industry event. Hosting the ONE Travel Conference provides an opportunity to showcase our wide array of superb shopping, trend setting dining and rich collection of cultural treasures that Costa Mesa and all of Orange County CA offer to our guests."
Registration is open at OneTravelConference.com with the program, sponsorship opportunities and special hotel rates along with SASI-ONE Awards Entry Information. ONE Travel Conference delegate fee is $595 per person through November 16, 2012 and $695 from November 17 to February 5 subject to availability.
For more information, contact the ONE Travel Conference producers:
Shop America Alliance
US Cultural Heritage Tourism Marketing Council