September 7-9, 2016
Le Meridien Delfina Hotel
Santa Monica California


Preliminary, subject to change

Marketing The Experience!

Wednesday, September 7

9 AM to 5 PM


12 to 1:45 PM

Shop America Alliance and US Cultural & Heritage Tourism
Marketing Council Advisory Board Meeting & Luncheon, by invitation.

2 PM to 4:30 PM

Tour Operator Marketplace, Ballroom
Meet one to one with leading OTAs, Receptives and Tour Operators

2:30 to 3:30 PM

Break Out Session TBC

3:30 to 4:30 PM

Break Out Session TBC

5:30 to 7 PM

Welcome Reception at Santa Monica Place
Sponsored by Macerich/Santa Monica Place
Charity Silent Auction Bidding Opens

Open Evening

Enjoy Dining at Santa Monica Place

Thursday, September 8

8 AM to 5 PM


8 AM to 9 AM

Breakfast with Presenter TBC

9 to 9:30 AM

Official Welcome, ONE Overview, Trends Report
Rosemary McCormick, President, Shop America Alliance,
Richard Peterson, Executive VP, Santa Monica Travel & Tourism

9:30 to 10:30 AM

General Session

10:30 to 10:45 AM

Break sponsored by Louisiana Tax Free Shopping

10:45 to 11:45 AM

General Session

12 PM to 1:45 PM

Visit CA Luncheon
Presenters: Caroline Beteta, CEO, Visit CA
and Misti Kerns, CEO, Santa Monica Travel & Tourism

2 to 3 PM

General Session
3 to 4 PM 

General Session

4 to 5 PM

General Session

5 to 6:30 PM

Las Vegas CVA Wine Down Reception
Poolside Terrace at Le Meridien Delfina
Charity Silent Auction, bidding closes at 6:15 PM

Open Evening

Sample the vibrant Santa Monica restaurant scene

Friday, September 9

8 AM to 3 PM


8 AM to 9 AM

SASI-ONE Awards Breakfast sponsored by CenterCal Properties

9:15 to 10:15 AM

General Session

10:15 to 10:30 AM

Break sponsored by TaxFree Texas

10:30 to 11:45 AM

General Session

12 to 1:30 PM

Luncheon with Keynote Presenter Kelly Craighorn, Executive Director, National Travel & Tourism Office

1:30 to 2:30 PM

General Session or Break-outs

2:30 to 3:30 PM

General Session or Break-outs

3:30 to 5 PM

Women In Travel & Tourism International (witti)
Annual Meeting, all women delegates invited

5 to 9 PM

Women in Travel & Tourism International Reception & Dinner
Separate Fee payable to witti
Le Meridien Delfina private garden
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View last year's SASI-ONE Award honorees

What Travel Leaders say about ONE Travel Conference

Werner Escher

Executive Director, Domestic & International Markets
South Coast Plaza

Peggy Ziglin

Director of Tourism & Business Development
Craig Realty

Jan Kroells

Vice President of Marketing
Bloomington, MN CVB

Kate Birchler

AVP Tourism Marketing

Roger Dow

President & CEO
US Travel Association

Doug Killian

Director of Tourism
Mall of America

Art Jimenez

Senior Director of Leisure Sales
Las Vegas Convention & Visitors Authority

Lauren Volcheff

Vice President, Marketing
Tourico Holidays