September 7-9, 2016
Le Meridien Delfina Hotel
Santa Monica California


Preliminary, subject to change

Marketing The Experience!

Wednesday, September 7

9 AM to 5 PM


11:45 to 1:45 PM

Shop America Alliance and US Cultural & Heritage Tourism Marketing Council Advisory Board Meeting & Luncheon (by invitation)

2 PM to 2:30PM

Tour Operators Talk Experiential Travel-- What They Want To Sell Now! Panel of top tour operators share important tips and trends. Ballroom

2:30 PM to 5 PM

Tour Operator/Media Marketplace, Ballroom
Meet one to one with leading OTAs, Receptives.
Tour Operators and Travel Media, Co-Sponsored by Santa Monica Travel & Tourism


SESSIONS for those not participating in Marketplace

Here's Looking at Me, Kid: Experiential Purchases are a More Meaningful Part of One's Identity
Patrick Marsden, Senior Director, MaCher

3:15 to 4 PM

Tourism Sales Boot Camp: Jump Start Your Personal Marketing
Coach David Stern, author of “Are You For Real?!”

4:15 to 5 PM Maximize Your Success at Trade Shows and beyond with effective Travel Media.  Presented by Nick Wayland, CEO and Founder, TravMedia and Susan Wilson, Special Projects, TravMedia.

5:15 PM

Shuttles depart to Santa Monica Place. Shuttles sponsored by Santa Monica Travel & Tourism

5:30 to 7 PM

Welcome Reception at Santa Monica Place
Sponsored by Macerich/Santa Monica Place
Charity Silent Auction Bidding Opens to benefit Hospitality Scholarships

Open Evening

Enjoy Eclectic Dining at Santa Monica Place

Thursday, September 8

8 AM to 5 PM

Registration Open

8 AM to 9 AM

Global Ready Breakfast sponsored by Essentially America and Mall of America -- Global Payment Systems
Larry Cohen, Essentially America, Moderator.
Presenters:  China Luxury Advisors

9 to 9:20 AM

Official Welcome, ONE Overview, Richard Peterson, Executive VP, Santa Monica Travel & Tourism and Kate Birchler, AVP Tourism, Macerich Shopping Centers

9:20 to 10 AM

Global strategy for incremental business
Rosemary McCormick, President, Shop America Alliance and US Cultural & Heritage Tourism Marketing Council

10 to 10:45 AM

Kristen Esposito, VP Tourism, Simon; Kate Birchler, AVP Tourism, Macerich and Doug Killian, Senior Director Tourism, Mall of America. Moderator: Rosemary McCormick, Shop America Alliance

10:45 to 11 AM

Break sponsored by Louisiana Tax Free Shopping

11 to 12 PM

Panel Luxury Retailers, moderated by Beverly Hills CVB

12 PM to 1:45 PM

Caroline Beteta, CEO, Visit California. Misti Kerns, CEO, Santa Monica Travel & Tourism

2 to 3:15 PM

GLOBAL READY: Arabia & India & China. Presenters: Ed Fuller, President, Laguna Strategic Advisors; Jason Pacheco, Principal, BRIC Marketing and Bob Gilbert CTC, Partner - Travel & Tourism, CHD, Inc. | Chinese Host, Inc.  Spending, Preferences and Cultural Sensitivity to build your business from three top global markets. Plus Arabian Travel Market Recap: "Know Before You Go" with recent attendes Brian Chuan, South Coast Plaza; Carolyn Petty, TaxFree Shopping Texas and Cynthia Schmitt, Citadel Outlets. Moderator: Kathy Anderson, President, Anderson Retail Tourism

3:15 to 4:15 PM

How does the overall Airport experience influence future travel plans? What can shopping centers learn from airports?
Panelist: Li-Chun Hsu Young, Head of Marketing, North America, DFS-Duty Free Shopping; Mary Grady, Managing Director Media and Public Relations, Los Angeles World Airports; Amy Benson, Senior Director Marketing - Airports, Westfield. Moderator: Camille Hoheb, President, Wellness Tourism Worldwide

4:15 to 5:15 PM

BEYOND HEADS IN BEDS: Building effective partnerships with hotels.
Panelists: Rachel Bremer, Tourism Director, City Creek Center, Sarah Kruer, Director of Tourism Development, South Coast Plaza; Rose Hapanowich, Travel & Tourism Director, Destiny USA. Moderator: Pat Lee, Tourism Consultant, Cherry Creek Center

5:30 to 7 PM

Wine Down Reception sponsored by Las Vegas CVA and Outlets of Mississippi.
Poolside Terrace at Le Meridien Delfina. 
Charity Silent Auction to benefit Hospitality Scholarships, bidding closes at 6:45 PM

Open Evening

Enjoy the vibrant Santa Monica restaurant scene!

Friday, September 9

8 AM to 2:30 PM

Registration Open

8 AM to 9:15 AM

SASI-ONE AWARDS PRESENTATION & BREAKFAST sponsored and presented by Brandace Berger Bruning, Sr, VP, CenterCal Properties. TravMedia Travel Journalist of the year Award presented by Susan Wilson, TravMedia.

9:15 to 10 AM

THE SUSTAINABLE TRAVEL EXPERIENCE: Sustainable Travel Study presented by Laura Mandala, Director, Mandala Research. How travelers define and incorporate sustainability in their travel decisions. How to effectively message your organization's sustainability efforts.

10:15 to 10:30 AM

Break sponsored by TaxFree Shopping Texas

10:30 to 11:15 AM

Panel of dining experts discuss catering to tourism guests and generating major sales. Moderator: Shoshana Puccia, Marketing Director, Santa Monica Place

11:15 to 12:15 PM

THE CULTURAL EXPERIENCE: Panel of cultural and heritage tourism leaders discuss trends and partnership opportunities. David Singleman, Group & Tourism Coordinator, The Getty; Rosemarie Reyes, Tourism Consultant, The Whitney; Carolyn Feimster, President, CJF Marketing International, Historic Shopping & Dining Attractions and Andrew Witt, Executive Director, St. John's Cultural Council/St. Augustine FL. Moderator Anita Boeker, Communications Director, US Cultural & Heritage Tourism Marketing Council.

12:15 to 1:30 PM

Keynote Luncheon with Presenter Kelly Craighead, Executive Director, National Travel & Tourism Office. Plus ONE Travel Conference 2017 "Sneak Preview!"

1:45 to 2:30 PM

TAX FREE Shopping Delivers ROI and Motivates Travelers.  New White Paper presented by Carolyn Petty, President, TaxFree Shopping Texas, Steven Windham, Office of the Lt. Governor, Louisiana Tax Free Shopping; Danielle M. van der Kwartel, President, MoneyBack Mexico.

2:30 to 3:30 PM

THE OUTLET EXPERIENCE; Outlet Marketing Alliance. Lisa Wagner, Christie Szalay Strange and Mitchell Brown, The Outlet Resource Group. Sponsor/Moderator: Stephen Fine, Partner,

3:30 to 5 PM

Women in Travel & Tourism International (witti) Annual Meeting (all women delegates invited). Laura Mandala, Executive Director.

5 to 9 PM

Women in Travel & Tourism International Reception & Dinner
Separate Fee payable to witti
Le Meridien Delfina private garden
RSVP here

Saturday, September 10


Santa Monica Cultural and Experiential Tours
A. Santa Monica Bike Tour
B. Farmers’ Market Foodie Tour
C. Eclectic Arts & Culture Tour

Enter To Win a Prestigious SASI-ONE Award for Tourism Marketing Excellence. Entry Deadline: July 8.

Enter now to win a prestigious SASI-ONE Award

Download Entry Form

View last year's SASI-ONE Award honorees

What Travel Leaders say about ONE Travel Conference

Werner Escher

Executive Director, Domestic & International Markets
South Coast Plaza

Peggy Ziglin

Director of Tourism & Business Development
Craig Realty

Jan Kroells

Vice President of Marketing
Bloomington, MN CVB

Kate Birchler

AVP Tourism Marketing

Roger Dow

President & CEO
US Travel Association

Doug Killian

Director of Tourism
Mall of America

Art Jimenez

Senior Director of Leisure Sales
Las Vegas Convention & Visitors Authority

Lauren Volcheff

Vice President, Marketing
Tourico Holidays