Jason Pacheco is a veteran of the travel and tourism industry for over 25 years. He has held assignments in sales and marketing for various hotel companies and destination marketing organizations.
Since 2002, he has worked with Visit California in a variety of positions mostly working in international marketing and tourism development and managed a variety of international markets. In 2009, shortly after China allowed travel to the U.S., Pacheco was commissioned by the Visit California to open and direct the first California Tourism office in Shanghai and Beijing. Subsequently, he opened the California Tourism office in India a year later.
Pacheco co-authored, Visit California’s China Ready program, also known as “Sunny California, Warm Hospitality,” which is a three-pronged educational platform devised to prepare the state’s tourism industry to better serve Chinese travelers and develop better service standards. This program is now in its fourth year of operation where Pacheco is a speaker and lecturer.
In 2011, Pacheco started the BMG (BRIC Marketing Group), a sales and marketing agency, which specializes in working with tourism related businesses to build relationships with key travel professionals in the lucrative growth markets of Brazil, China and India.
He has created a “China Ready Seminars” educational program, and “China Ready News”, an on-line website that aggregates travel news and technology from China. He is co-founder of “My Shopping Pass”, which is a membership rewards program that directly connects participating U.S. retailers to Chinese tour operators and other global clientele.
In 2014, Pacheco returned to work with Visit California as an Industry Relations liaison doing outreach to assessed businesses in the retail sector. Visit California’s Industry Relations Liaison Program aims to help unify California’s travel industry and effectively reinforce the state’s global position as the premier travel destination around the world.
Pacheco’s focus is targeted on increasing the number of leisure travelers, length of stay and expenditure in the U.S. travel market. Through targeted marketing and promotional efforts, he develops programs that are aimed at tour operators, travel media, digital and on-line travel agencies and airlines.