7 AM to 5 PM

ONE Travel Conference Registration & Check In, East Galleria

7:30 to 9 AM

Tour Operator and Travel Media Roundtables Breakfast, Santa Ana/Costa Mesa Ballroom.
Enjoy Continental Breakfast while you table hop and meet ONE-to-ONE with top international tour operators and pitch your stories to travel media.

USA Outlet Shopping Festival (May 24-27, 2013) planning meeting, continental breakfast. Rosemary McCormick, Shop America Alliance and Outlet Marketing Alliance Founder Lisa Wagner. All outlets, outlet retailers, DMOs and partners welcome. Santa Ana/Costa Mesa Ballroom.

9 to 9:30 AM

GLOBAL OPPORTUNITIES:  Official Welcome and Overview, Santa Ana/Costa Mesa Ballroom.

• Rosemary McCormick, President, Shop America Alliance
• Sheila Armstrong, President, US Cultural & Heritage Tourism Marketing Council

9:30 to  10:15 AM

Global Tourism Arrivals & Trends, Santa Ana/Costa Mesa Ballroom.

Julie Heizer, US Department of Commerce, Office of Travel & Tourism Industries and Scott C. Johnson, Principal, Travel Market Insights. All the latest DOC arrivals updates with insights on the hottest growth markets including Brazil and China.

10:15 to 10:30  AM

Networking Break sponsored by Fashion Island & Irivine Spectrum, East Galleria

10:45 to 12 PM

Are You China Ready?  Santa Ana/Costa Mesa Ballroom
Leading experts share strategies to help you attract and connect with inbound Chinese Travelers. Panelists include: Haybina Hao, NTA; Bruce Bommarito, Bommarito Global Strategies; Werner Escher, South Coast Plaza; Daniel Shen, Lion Tours and Ed Fuller, Laguna Strategic Advisors. Strategies to increase visitation and spending from the top inbound growth market. Preview of Shop America's new China Ready White Paper presented in partnership with NTA. Moderator: Rosemary McCormick, Shop America Alliance.

12 to 2 PM

Visit California Luncheon sponsored by Costa Mesa CVB, Laguna Beach VCB and Visit Newport Beach, Lido Room. Keynote Presenters review Visit California, Brand USA campaign, US Travel advocacy, visa reform, and share their perspectives on building global tourism success. 

• Caroline Beteta, CEO, Visit California and Chair, Brand USA
• Roger Dow, CEO, US Travel Association

CONCURRENT SESSIONS (choose one)

2:15 to 3:30 PM

2:15  to 3:30 PM

Cultural & Heritage Tourism Innovators. Balboa Room.  Berkeley Young, Young Strategies. Moderator: Sharon Adams, Houston First Corporation. Berkeley Young will share his Out- of- the- Box case studies of new and innovative ways to market cultural and heritage tourism. Be prepared to be entertained and inspired with Berkeley’s examples of how applying creative thinking and capitalizing on partnerships makes one plus one equal five…or sometimes 10 on the success scale.

3:30 to 4:30 PM

How To Make Your Media Pitches Home Runs.  Balboa Room. Spud Hilton, Travel Writer, San Francisco Chronicle; Jennifer Miner, Travel Blogger and co-creator/Editor of The Vacation Gals. Moderator: Janet Zaldua, Visit Pasadena.  The new electronic media options have been a game changer in getting a story placed in the media.  Learn how to pitch a story in today’s media ballpark  that will be a home run vs. hitting it out in left field.  Two leading travel writers share how they filter through the clutter to cover the bases for their stories.

3:30 to 4:30 PM

5 to 6:30 PM

NCA Networking Reception, Waterfall Terrace
Meet and mingle with a dozen dynamic table hosts for the opportunity to win a $500 MasterCard gift card! Hosts include: National Council of Attractions (NCA); TravMedia; OutletBound.com; CrossBorderShopping.ca; August Partners; Mandala Research and Women In Travel & Tourism International (witti); Essentially America UK, Mexico, Canada, China; Essential USA/Delivering Connections, China; Shop America Magazine/The Cultural Traveler guide; Certified Folder; Go West Summit.

Open Evening

Dine Around
Choose from more than fifty fabulous dining options within minutes of the hotel and at South Coast Plaza!

8 AM to 2 PM

Registration Open, East Galleria

7:30 AM to 9 AM

SASI-ONE Awards Breakfast sponsored by CenterCal Properties, Santa Ana/Costa Mesa Ballroom.
Exciting presentation of innovative tourism marketing with Special Awards presented by TravMedia, Shop Ameria Alliance and US Cultural & Heritage Tourism Marketing Council. Host: Brandace Berger Bruning, CenterCal Properties

9 to 10 AM

NEW Research and Top Trends in Shopping, Culinary and Cultural Heritage Tourism. Santa Ana/Costa Mesa Ballroom. Laura Mandala, Mandala Research presents new studies in Cultural, Culinary and GLB Tourism; David Lobaugh, August Partners, presents insights on the latest retail trends. Moderator: Carolyn Petty. TaxFree Texas.

10 to 10:45 AM

Tourism Future Trends. Santa Ana/Costa Mesa Ballroom. Susan Sweeney, SusanSweeney.com. Emerging online and travel technologies are changing the way we attract, engage and serve potential customers. Travel to the future with Susan Sweeney, author of 8 Internet marketing books including "101 Ways to Promote Your Web Site" and "Social Media for Business" for a glimpse into the experience of the future traveler. Moderator: Peggy Zilgin, Craig Realty Group.

10:45 to 11 AM

Networking Break sponsored by Shop America Magazine & The Cultural Traveler guide, East Galleria

11 AM to 12 PM

Sweet Taste of Success! Culinary Tourism: Restaurant Weeks, Foodie Events and More! Santa Ana/Costa Mesa Ballroom. Ilysha Buss, Director of Marketing, The Original Farmers Market of Los Angeles; Nancy Hahn Bono, Senior Director, Global Development, Visit Orlando; and Karin Fish, Vice President of Operations and Industry Relations, Visit California. Moderator: Judy Bijlani, President/ CEO, Laguna Beach Visitors & Conference Bureau. These marketing experts are successfully implementing innovative strategies to capitalize on the culinary craze to creatively expand their tourism business, to strengthen their brand offerings and to support their restaurants, wineries and food purveyors with fun, experiential events.

12 to 1:45 PM

MasterCard Worldwide Luncheon: MasterCard Insights, Andy Mantis, Group Head, Merchant Information Services, Lido Room. Leveraging Big Data Insights to Better Connect With Your Customers.  In these challenging times, gaining a competitive edge is more difficult than ever.  The opportunity to leverage big data insights to connect globally to gain share and improve loyalty and financial performance is becoming an integral part of many successful strategies. Explore the insights on consumer travel and spend trends and discuss best practices in leveraging near real time transaction data insights to gain a deeper understanding of the consumer. Learn how this can provide an advantage in establishing customer connections and improving market effectiveness.

•Karyn Gruenberg, Brand USA, Update and New Shop America/Brand USA Parntership!

•Bonnie Carlson, Bloomington MN CVB and Lauren Himle, Mall of America present 2014 ONE Travel Conference Exciting Location Preview!

Drawing for winners of Orange County Getaway Trips raffle to benefit Destination & Travel Foundation educational initiatives.

2 to 3 PM

Package Like A Pro! Shopping, Dining and Cultural Tours.  Viejo Laguna Room. Rosemarie Reyes, Shop America Tours and Carolyn Feimster, CJF Marketing International present a comprehensive workshop including how to enhance your package value and marketing opportunities with tour operators and hotels.

3 to 5 PM

witti-- Women In Travel & Tourism International-- Open Meeting for Conference delegates. Highly recommended! Pinot Provence Restaurant.

5 to 8:30 PM

witti Reception/Dinner, separate fee payable to witti. Pinot Provence Restaurant. More information and registration for witti events visit http://womenintravelandtourism.com/events/