Tuesday, January 27

10 AM to 6 PM

ONE Travel Conference Registration and Check-In, Radisson Blu. Grab your MOA goodie bag and start exploring the nation's largest shopping and entertainment center!

12 to 2 PM 

Shop America Alliance Executive Committee Meeting & Luncheon, by invitation

2 to 3:15 PM 

Shopping Tourism 201:  Learn how to maximize packaging, partnerships,  trade show meetings and sales missions and the art of successful follow-up from a panel of professionals including Lauren Himle, Mall of America; Jan Kroells, Bloomington MN CVB, Kathy Anderson, Anderson Retail Tourism Marketing and Rosemarie Reyes, Shop America Tours.

3:30 to 4:45 PM

Cultural & Heritage Tourism Marketing Roundtable: Moderators Sheila Armstrong, US Cultural & Heritage Tourism Marketing Council, Andy Witt, St. John's Cultural Council and Carol Kendra, The Henry Ford. Cultural & Heritage leaders and DMOs share challenges, innovations and opportunities for growth.

5 to 6 PM

iPad Scavenger Hunt at Mall of America-- Fast paced fun team building event with prizes!

This interactive group experience is marketed by MOA Tourism. One Travel Conference delgates and guests will be formed into teams of seven for an exciting experience.  Each team will get an iPad with humorous clues to answer 30 questions re 520 Mall of America stores, restaurants and attractions.  Take photos of your team and get extra credit.  Be back within 60 minutes exactly or you’ll start losing points.  The winning team will be honored the next morning at the conference and we’ll show team photos on the big screen.  Don’t miss the fun.  Participate in the scavenger hunt and become a Mall of America aficionado!  

6:30 to 8:30 PM

Meet Minneapolis cultural hertiage reception at American Swedish Institute. Explore the architectural treasure of this impressive historic home. Charity Silent Auction opens! Sponsored by Meet Minneapolis.

Motor coaches sponsored by Las Vegas CVA depart Radisson Blu at 6:30 PM and return by 8:30 PM.

Enjoy dinner on your own in Minneapolis or MOA's fine restaurants.

Wednesday, January 28

7:30 AM to 6 PM

ONE Travel Conference Registration & Check In open, Radisson Blu

 8 to 9 AM




Meet The Experts Roundtables Breakfast
Enjoy a Buffet Breakfast while you table hop and meet ONE-to-ONE with our DYNAMIC DOZEN travel leaders including Brand USA, TravMedia, Essentially America, US Foreign Commercial Services/Canada, Opportunities Unlimited, Mandala Research/Women In Travel & Tourism International (witti), OutletBound.com/CrossBorderShopping.ca, Wellness Tourism Worldwide and Tax Free Shopping. Plus travel media Johnny Jet, Aprendiz de Viajante and Canadian Travel Press.

9 to 9:30 AM

GLOBAL MEGA-TOURISM OPPORTUNITIES:  Official Welcome and Conference Overview. Rosemary McCormick, President, Shop America Alliance, Sheila Armstrong, President, US Cultural & Heritage Tourism Marketing Council, Bonnie Carlson, CEO, Bloomington MN CVB and Doug Killian, Senior Director of Tourism, Mall of America

9:30 to 10:15 AM

Mega-Tourism Development: Triple Five's Global Vision for Mall of America, West Edmonton Mall and the new American Dream. How to attract tourists and keep them coming back for decades. Maureen Bausch, Executive VP Business Development, Mall of America and Dan Jasper, VP Public Relations, Mall of America

10:15 to 11 AM

Experiential Marketing 2.0: How Cultural, Heritage and Shopping Attractions are engineering innovative tourism experiences for today’s visitors in multiple markets. Joe Veneto, Opportunities Unlimited and Bill Deef, Meet Minneapolis

11 to 11:15  AM

Networking Break sponsored by Louisiana Tax Free Shopping 

11:15 to 12:15 PM

OutletBound.com presents The Innovators in Outlet Marketing. Marketing leaders discuss new developments viewed as "Game Changers" in the fast growing outlet mall business. Take away ideas everyone can use. Moderator:  Stephen Fine, Crossbordershopping.ca and OutletBound.com.  Panelists: Gina Slechta, The Outlet Shoppes- Horizon; Jackie Young, EWB; Rose Hapanowich, Destiny USA, Carolyn Feimster, The Outlets at Assembly Row and Jennifer Devermann, Fashion Outlets of Chicago.


12:30 to 2 PM


Brand USA Luncheon with Keynote Presentation by Yvonne LePenotiere, Chief Marketing Officer, Brand USA.  Welcome and Introduction by John Edman, Director, Explore Minnesota Tourism





2:15 to 3:15 PM

Luxury Shopping and Culinary Travel--  How luxury and aspirational brands are attracting high spending international travelers, generating major economic impact. The latest data from Carolyn Petty, TaxFree Texas; Denise Thevenot, Louisiana Tax Free Shopping. Laura Mandala, Mandala Research, presents The Shop & Dine study.

2:15  to 3:15 PM

MOA's ESP-- Enhanced Social Protocol--Social Media on-site lab tour, limit 20

3:15 to 4:15 PM

Hotel Partnerships: Insights on developing a hotel on mall property and creating enhanced shop & stay and cultura & heritage packages with area hotels.  Presenters Kate Birchler, Macerich and Pat Lee, Pat Lee & Associates. Moderator: Richard Peterson, California Academy of Sciences

3:15 to 4:15 PM

MOA's ESP-- Enhanced Social Protocol--Social Media on-site lab tour, limit 20

4:15 to 5:15 PM

Wellness Tourism Trends: New Studies presented by Camille Hoheb, Director, Wellness Tourism Worldwide and Gary Oster, Sr VP, US Travel Association. Learn how travel enhances all aspects of life. 

4:15 to 5:15 PM

MOA's ESP-- Enhanced Social Protocol--Social Media on-site lab tour, limit 20

5:30 to 7 PM

Mall of America/Bloomington MN CVB Reception at Radisson Blu Mall of America.  Sample gourmet MN cuisine and fun libations, along with special surprises.  Scavenger Hunt winners will be announced.

Charity silent Auction concludes at 7 PM.

Enjoy dinner on your own at one of MOA's fine restaurants and casual cafes.


Thursday, January 29

7:30 AM to 2 PM

Registration Open

8 AM to 9:30 AM

SASI-ONE Awards Breakfast sponsored by CenterCal Properties
Exciting presentation of innovative tourism marketing with Special Awards presented by TravMedia, Shop Ameria Alliance and US Cultural & Heritage Tourism Marketing Council. Sponsor: Brandace Berger Bruning, CenterCal Properties

9:45 to 10:45 AM

What's Next? Innovative tourism marketing from retail leaders.  New Visitor Center partnerships, Tour Operator Incentives, China focused promomtions.  Moderator: Werner Escher, South Coast Plaza.  Panelists:  Kristen Esposito, VP Toursm, Macy's; Kris Land, VP Tourism and Outlets, Kay Jewelers.

10:45 to 11 AM

Networking Break sponsored by TaxFree Texas Shopping

11 to 12 PM

Global Partnerships--- Arrivals Update, Key Market Trends from US Department of Commerce/OTTI and inbound market experts.  Moderator: Scott Johnson, Travel Market Insights. Panelists: Ruth Williamson, U.S. Commerical Service Canada, Claudia Beatriz Saleh, Brazil Travel Editor; Catarina Westfahl, Mark International and Joan Brzezinski, China Center, Confucious Institute, University of Minnesota

12:15 to 1:45 PM

Grand Finale Luncheon co-sponsored by Meredith Travel Marketing/Midwest Living.  Jodie Schafer, National Travel Director, Meredith Travel Marketing.  2015 ONE Travel Conference Location Preview! Kate Birchler, AVP Tourism, Macerich, Bob Maurer, Sr. Manager Marketing, Tysons Corner Center and Barry Biggar, CEO, Visit Fairfax

2 to 3 PM

NCA Wine Down Reception presented by US Travel Association's National Council of Attractions.  Open to all shopping and cultural attractions. Learn more about NCA opportunities. The Executive Center at Mall of America. Host: Doug Killian, Mall of America and NCA Board of Directors

3 to 5 PM

witti-- Women In Travel & Tourism International-- Open Meeting for Conference delegates . Highly recommended! The Executive Center at Mall of America.

5 to 8:30 PM

witti Reception/Dinner, separate fee payable to witti. More information and registration for witti events visit http://womenintravelandtourism.com/events/


See our Honorees!

What Travel Leaders say about ONE Travel Conference

Werner Escher

Executive Director, Domestic & International Markets
South Coast Plaza

Peggy Ziglin

Director of Tourism & Business Development
Craig Realty

Jan Kroells

Vice President of Marketing
Bloomington, MN CVB

Kate Birchler

AVP Tourism Marketing

Lauren Himle

Tourism Account Executive
Mall of America

Roger Dow

President & CEO
US Travel Association

Doug Killian

Director of Tourism
Mall of America

Art Jimenez

Senior Director of Leisure Sales
Las Vegas Convention & Visitors Authority

Lauren Volcheff

Vice President, Marketing
Tourico Holidays