September 7-9, 2016
Le Meridien Delfina Hotel
Santa Monica California


Preliminary, subject to change

Marketing The Experience!

Wednesday, September 7

9 AM to 5 PM


11:45 to 1:45 PM

Shop America Alliance and US Cultural & Heritage Tourism Marketing Council Advisory Board Meeting & Luncheon (by invitation)
Sponsored by Essentially America

2 PM to 4:30 PM

Tour Operator/Media Marketplace, Ballroom
Meet one to one with leading OTAs, Receptives.
Tour Operators and Travel Media

SESSIONS for those not participating in Marketplace

2:15 to 3 PM

TravMedia: How To Maximize Your Success at trade shows and beyond and with travel media.

3:15 to 4 PM

Sustainable Travel Study
Laura Mandala, Director, Mandala Research
How travelers define and incorporate sustainability in their travel decisions. How to effectively message your organization's sustainability efforts.

4:15 to 5 PM

Tourism Sales Boot Camp: Jump Start Your Personal Marketing
Coach David Stern, author of “Are You For Real?!”

5:20 PM

Shuttles depart or enjoy a 10-minute walk to Santa Monica Place

5:30 to 7 PM

Welcome Reception at Santa Monica Place
Sponsored by Macerich/Santa Monica Place
Charity Silent Auction Bidding Opens

Open Evening

Enjoy Dining at Santa Monica Place

Thursday, September 8

8 AM to 5 PM

Registration Open

8 AM to 9 AM

Global Ready Breakfast with focus on Payment Systems:
Larry Cohen, Essentially America, Moderator.
Presenters Jason Pacheco, China Luxury Advisors

9 to 9:15 AM

Official Welcome, ONE Overview, Richard Peterson, Executive VP, Santa Monica Travel & Tourism and Kate Birchler, AVP Tourism, Macerich Shopping Centers

9:15 to 10 AM

Global strategy for incremental business
Rosemary McCormick, President, Shop America Alliance and US Cultural & Heritage Tourism Marketing Council, Helen Marano. Vice President, World Travel & Tourism Council

10 to 10:45 AM

Kristen Esposito, VP Tourism, Simon; Kate Birchler, AVP Tourism, Maceirch and Doug Killian, Senior Director Tourism, Mall of America

10:45 to 11 AM

Break sponsored by Louisiana Tax Free Shopping

11 to 12 PM

Panel of Rodeo Drive Luxury Retailers, moderated by Beverly Hills CVB

12 PM to 1:45 PM

Presenter: Misti Kerns, CEO, Santa Monica Travel & Tourism

2 to 3:15 PM

GLOBAL READY: Arabia & India
Presenters: Ed Fuller, Jason Pacheco.
Spending, Preferences and Cultural Sensitivity
Plus Arabian Travel Market Report: Brian Chuan, South Coast Plaza; Carolyn Petty, TaxFree Shopping Texas and Cynthia Schmitt, Citadel Outlets
Moderator: Kathy Anderson, President, Anderson Retail Tourism
3:15 to 4:15 PM

How does the overall Airport experience influence future travel plans? What can shopping centers learn from airports?
Panelist: Li-Chun Hsu Young, Head of Marketing, North America, DFS-Duty Free Shopping; Mary Grady, Managing Director Media and Public Relations, Los Angeles World Airports; Amy Benson, Senior Director Marketing - Airports, Westfield. Moderator: Camille Hoheb, President, Wellness Tourism Worldwide

4:15 to 5:15 PM

BEYOND HEADS IN BEDS: Building effective partnerships with hotels.
Panelists: Rachel Bremer, Tourism Director, City Creek Center, Sarah Kruer, Director of Tourism Development, South Coast Plaza; Shoshana Puccia, Marketing Director, Santa Monica Place; Rose Hapanowich, Tourism Director, Destiny USA. Moderator: Pat Lee, Tourism Consultant, Cherry Creek Cente

5:30 to 7 PM

Wine Down Reception sponsored by Las Vegas CVA and Outlets of Mississippi
Poolside terrace at Le Meridien Delfina
Charity Silent Auction, bidding closes at 6:45 PM

Open Evening

Sample the vibrant Santa Monica restaurant scene

Friday, September 9

8 AM to 3 PM

Registration Open

8 AM to 9 AM

SASI-ONE AWARDS PRESENTATION & BREAKFAST sponsored by CenterCal Properties. With TravMedia Media person of the year Award!

9:15 to 10:15 AM

Panel of dining experts discuss catering to tourism guests and generating major sales. Moderator: Werner Escher, Senior Director Domestic and International Markets, South Coat Plaza

10:15 to 10:30 AM

Break sponsored by TaxFree Shopping Texas

10:30 to 11:15 AM

Here's Looking at Me, Kid: Experiential Purchases are a More Meaningful Part of One's Identity
Patrick Marsden, Senior Director, MaCher

11:15 to 12 PM

Show Me The Money: Maximize your ROI from Top Travel Trade Shows and Sales Missions Panel representing the leading travel trade events

12 to 1:30 PM

Keynote Luncheon with Presenter Kelly Craighead, Executive Director, National Travel & Tourism Office

1:30 to 2:30 PM

THE CULTURAL EXPERIENCE: panel of cultural and heritage tourism leaders discuss trends and partnership opportunities. The Getty, Rosemarie Reyes, Tourism Consultant, The Whitney, SM Arts & Cultural, Carolyn Feimster, President, CJF Marketing International. Moderator Anita Boeker, Communications Director, US Cultural & Heritage Tourism Marketing Council.

2:30 to 3:30 PM

THE OUTLET EXPERIENCE; Outlet Marketing Alliance
Lisa Wagner, The Outlet Resource Group and Ann Ackerman, AWE NEXT. Sponsor:

3:30 to 5 PM

Women in Travel & Tourism International (witti)
Annual Meeting (all women delegates invited)

5 to 9 PM

Women in Travel & Tourism International Reception & Dinner
Separate Fee payable to witti
Le Meridien Delfina private garden
RSVP here

Saturday, September 10


Santa Monica Cultural and Experiential Tours
A. Santa Monica Bike Tour
B. Farmers’ Market Foodie Tour
C. Eclectic Arts & Culture Tour

Enter To Win a Prestigious SASI-ONE Award for Tourism Marketing Excellence. Entry Deadline: July 8.

Enter now to win a prestigious SASI-ONE Award

Download Entry Form

View last year's SASI-ONE Award honorees

What Travel Leaders say about ONE Travel Conference

Werner Escher

Executive Director, Domestic & International Markets
South Coast Plaza

Peggy Ziglin

Director of Tourism & Business Development
Craig Realty

Jan Kroells

Vice President of Marketing
Bloomington, MN CVB

Kate Birchler

AVP Tourism Marketing

Roger Dow

President & CEO
US Travel Association

Doug Killian

Director of Tourism
Mall of America

Art Jimenez

Senior Director of Leisure Sales
Las Vegas Convention & Visitors Authority

Lauren Volcheff

Vice President, Marketing
Tourico Holidays