Shop America Alliance and the U.S. Cultural & Heritage Tourism Marketing Council announced that the annual ONE Travel Conference for Shopping, Dining and Cultural Tourism will be held August 20‐22, at the Embassy Suites in Napa, California. This year’s conference theme is “Charting The Course to Success.”

Shop America Alliance and the U.S. Cultural & Heritage Tourism Marketing Council will present the 2018 ONE Travel Conference, which is the 8th annual ONE Travel Conference and the 21st annual Shop America Tourism Conference. The conference brings together leaders in the retail, tourism and cultural & heritage sectors.

Expert presenters along with retail and tourism leaders will participate at the conference to share case studies and innovative ideas on how to maximize success in global tourism, with a focus on addressing new opportunities for business development and growth for the travel industry. The Tour Operator & Media Roundtable Breakfast offers meeting opportunities. Two Receptions provide networking with wine country ambience where the ONE Silent Auction will be held to benefit charities. The annual SASI‐ONE Awards for innovative tourism marketing will be presented. The 2018 Shop America White Paper on International Inbound Tours trends will be presented and shared with all delegates. A special session on Monday afternoon, August 20, will focus on Shop America Alliance’s 3‐year strategic plan development. Delegates do not need to be members of Shop America Alliance or US Cultural & Heritage Tourism Marketing Council to attend ONE Travel Conference. All are welcome!

“The 2018 conference features two and a half days of executive level idea exchange and tourism business development opportunities, along with key contacts to help participants enhance their success,” states Rosemary McCormick, president of Shop America Alliance and US Cultural & Heritage Tourism Marketing Council, producer of the ONE Travel Conference. “Shopping, dining and cultural and heritage travel are consistently ranked as the top three travel activities in the USA, according to data tracked by the National Travel & Tourism Office, the U.S. Travel Association and Mandala Research. Our goal is to continue to unify these powerful travel industry segments to speak with ONE voice on the importance of promoting these top travel experiences and economic generators.”

Registration for the ONE Travel Conference is at OneTravelConference.com with the program, sponsorship opportunities and special Embassy Suite rates along with SASI‐ONE Awards Entry information. The conference delegate fee is $795 per person through May 31, 2018 and $895‐$995 thereafter.

For more information on presentation and sponsorship opportunities, contact the ONE Travel Conference producer:  Rosemary McCormick, Shop America Alliance, 707­‐224‐3795, This email address is being protected from spambots. You need JavaScript enabled to view it.or visit ONETravelConference.com

2018 ONE Travel Conference Planning Committee

Anita Boeker, US Cultural & Heritage Tourism Marketing Council
Lesley Boughen, Oxford Properties Group
Liz Dion, Dion et Cie Marketing
Maura Eggan, Consultant
Stephen Fine, OutletBound.com
Rose Hapanowich, Destiny USA
Doug Killian, Mall of America
Larry Cohen, Northeast Media
Sarah Kruer, South Coast Plaza
Carlos Montenegro, Beverly Center
Richard Peterson, S&P Consulting
Pat Wharton, Horizon Group Properties
Peggy Ziglin, Craig Realty Group

Shop America Alliance and the U.S. Cultural & Heritage Tourism Marketing Council produce ONE Travel Conference for Shopping, Dining and Cultural & Heritage Tourism annually.  The Conference brings together leaders in the travel industry to focus on Tourism Business Development, speaking with ONE Voice. For more information, visit ONETravelConference.com or call 707‐224­‐3795.

Shop America Alliance LLC is the travel trade organization representing hundreds of the premier shopping tourism destinations, retailers, shopping centers and outlets  in North America. Founded in 1998, Shop America Alliance produces the annual ONE Travel Conference and SASI‐ONE Awards and The Cultural Traveler guidebook,  publishes Shop America Magazine and markets dozens of shopping tours and cultural experiences in 40 cities.  For more information, visit shopamericatours.com or call 707‐224‐3795.

U.S. Cultural & Heritage Tourism Marketing Council LLC (USCHT) is the travel trade association with a mission to market U.S. cultural and heritage tourism experiences. USCHT represents leading U.S. tourism destinations, attractions and travel partners engaged in  marketing U.S. cultural and heritage to travelers throughout the United States and around the world. The Council co‐produces the annual ONE Travel Conference and SASI‐ONE Awards and The Cultural Traveler guidebook and sponsors market research on the Cultural and Heritage Traveler. For more information, visit TheCulturalTraveler.com.

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