Shop America Alliance and the U.S. Cultural & Heritage Tourism Marketing Council will present the annual ONE Travel Conference for Shopping, Dining and Cultural Tourism September 25-27, 2017 at the Tropicana Resort in Las Vegas in partnership with Las Vegas CVA and TravelNevada. The 2017 conference will be the 7th annual ONE Travel Conference and the 20th annual Shop America Tourism Conference.

The conference theme is "Thriving Through Transitions." More than 20 expert presenters and tourism leaders will share case studies and innovative ideas on how to maximize success in global tourism, with a focus on addressing the new opportunities for business development in the travel industry. A special Tour Operator and Media Marketplace and reception will kick off the conference, which will then go on to showcase the annual SASI-ONE Awards for innovative tourism marketing and the ONE Silent Auction to benefit a charity in honor of the late Werner Escher of South Coast Plaza.

“The 2017 conference features two and a half days of executive level idea exchange and tourism business development opportunities, along with critical information to help participants thrive in these transitional times,” states Rosemary McCormick, president of Shop America Alliance and US Cultural & Heritage Tourism Marketing Council, producer of the ONE Travel Conference. “Shopping, dining and cultural and heritage travel are consistently ranked as the top three travel activities in the USA, according to data tracked by the National Travel & Tourism Office, the U.S. Travel Association and Mandala Research. Our goal is to continue to unify these powerful travel industry segments to speak with ONE voice on the importance of promoting these top travel experiences and economic generators.”

Rossi Ralenkotter, President and CEO, Las Vegas CVA stated, “We are very pleased to welcome the ONE Travel Conference to Las Vegas and look forward to planning and promoting this important industry event. Hosting the ONE Travel Conference is an opportunity for Las Vegas to showcase our wide array of world class shopping and trend setting dining along with the exceptional Las Vegas experience.”

Claudia Vecchio, Director, Nevada Department of Tourism and Cultural Affairs stated, “TravelNevada looks forward to partnering with the ONE Travel Conference providing a great experience showcasing Nevada’s arts and cultural and heritage treasures.”

Registration for the ONE Travel Conference opens in February 2017 at with the program, sponsorship opportunities and special hotel rates along with SASI-ONE Awards Entry information. The conference delegate fee is $695 per person through May 31, 2017 and $795-$895 thereafter, subject to availability. Day rates are also available. For sponsorship and presenter information, contact the ONE Travel Conference producer: Rosemary McCormick, Shop America Alliance, 707-224-3795, This email address is being protected from spambots. You need JavaScript enabled to view it. or visit

Shop America Alliance and the U.S. Cultural & Heritage Tourism Marketing Council produce ONE Travel Conference for Shopping, Dining and Cultural & Heritage Tourism annually. The Conference brings together leaders in the travel industry to focus on Tourism Business Development, speaking with ONE Voice. For more information, visit or call 707-224-3795.

Shop America Alliance LLC is the travel trade organization representing hundreds of the premier shopping tourism destinations, retailers, shopping centers and outlets in North and Central America. Founded in 1998, Shop America Alliance produces the annual ONE Travel Conference and SASI-ONE Awards, publishes The Cultural Traveler guidebook and Shop America Magazine and markets more than 100 shopping tours and cultural experiences in 40 cities. For more information, visit or call 707-224-3795.

U.S. Cultural & Heritage Tourism Marketing Council LLC (USCHT) is the travel trade association with a mission to market U.S. cultural and heritage tourism experiences. USCHT represents leading U.S. tourism destinations, attractions and travel partners engaged in marketing U.S. cultural and heritage to travelers throughout the United States and around the world. USCHT co-produces the annual ONE Travel Conference and SASI-ONE Awards and The Cultural Traveler guidebook and sponsors market research on the Cultural and Heritage Traveler. For more information, visit or call 707-224-3795.

What Travel Leaders say about ONE Travel Conference

Peggy Ziglin

Director of Tourism & Business Development
Craig Realty

Jan Kroells

Vice President of Marketing
Bloomington, MN CVB

Kate Birchler

AVP Tourism Marketing
Macerich Shopping Centers & Fashion Outlets

Roger Dow

President & CEO
US Travel Association

Doug Killian

Senior Director of Tourism
Mall of America

Art Jimenez

Former Senior Director of Leisure Sales
Las Vegas Convention & Visitors Authority

Lauren Volcheff

Vice President, Marketing
Tourico Holidays

Streetmosphere, c Peter Elegard