Program – Preliminary, subject to change

Monday, September 25

9 AM to 5 PM


12 PM to 1:45 PM

Shop America Alliance and US Cultural & Heritage Tourism Marketing Council Advisory Board Meeting & Luncheon

2 PM to 4:45 PM

Tour Operator/Media Marketplace

2:30 PM to 4 PM

“How to Build on Your Cultural & Heritage Tourism Marketing Programs, working with your DMO”

4 PM to 4:45 PM

Break Out Session

5:30 PM to 7 PM

Welcome Reception (offsite in amazing venue)
Charity Silent Auction bidding opens.

Open Evening


Tuesday, September 26

8 AM to 5 PM


8 to 9 AM

Breakfast with presenter/sponsor TBD

9 to 9:30 AM

Official Welcome, ONE Overview, Trends Report
Rosemary McCormick, President, Shop America Alliance
Kelly Messina, Las Vegas CVA and Teri Laursen, Travel Nevada

9:30 to 10 AM

General Session

10:30 to 10:45 AM

 Break sponsored by TBD

10:45 to 11:45 AM

 General Session

12 PM to 1:45 PM

Travel Nevada and Las Vegas CVA luncheon
Claudia Vecchio, CEO, Travel Nevada and LVCVA presenter TBD

2 to 3 PM

 General Session

3 to 4 PM

 General Session

4 to 5 PM

 General Session

5 to 6:30 PM

Wine Down Reception at Tropicana Resort
Charity Silent Auction bidding closes at 6:15 PM

Open Evening


Wednesday, September 27

8 AM to 3 PM

Registration Open

8 AM to 9 AM

sponsored by CenterCal Properties

9:15 to 10:15 AM

General Session

10:15 to 10:30 AM

Break sponsored by TBD

10:30 to 11:45 AM

General Session

12 to 2 PM

Luncheon with Keynote Presenter Kelly Craighead, former Executive Director, National Travel & Tourism Office with other experts discussing Global Trends

2:15 to 3:15 PM

 General Session

3:15 to 4:15 PM

General Session

4:15 PM

ONE Travel Conference adjourns

What Travel Leaders say about ONE Travel Conference

Peggy Ziglin

Director of Tourism & Business Development
Craig Realty

Jan Kroells

Vice President of Marketing
Bloomington, MN CVB

Kate Birchler

AVP Tourism Marketing
Macerich & Fashion Outlets

Roger Dow

President & CEO
US Travel Association

Doug Killian

Senior Director of Tourism
Mall of America

Art Jimenez

Former Senior Director of Leisure Sales
Las Vegas Convention & Visitors Authority

Lauren Volcheff

Vice President, Marketing
Tourico Holidays

Streetmosphere, c Peter Elegard