Program – Click Presenter Name to Download Presentation

Monday, September 25

9 AM to 5 PM

Registration Open

10 AM to 1:30 PM

Seven Secrets to Successful Cultural & Heritage Tourism (CHT) Marketing. Seven fast-paced interactive sessions with Cultural & Heritage Tourism leaders on DMO partnerships, Creative Coopertition, Packaging, Marketing the Experience, targeting CHT guests, trade show success and more!  Includes networking lunch. This special session is designed for all those engaged in developing and selling CHT destinations. Moderators: Anita Boeker, US Cultural & Heritage Tourism Marketing Council and Andy Witt, St. John's (St. Augustine FL) Cultural Council.

•Why CHT Marketing is Important, Andy Witt, St. Johns Cultural Council: Increasing revenue without additional program or infrastructure expense

•Maximize Your DMO Partnership, Teri Laursen, TravelNevada: What your DMO (VCB, CVB, Chamber) can do to assist marketing your programs

•Developing Tourism Partners in Your Community, Rose Hapanowich, Destiny USA, Syracuse NY: How to collaborate with shopping, cultural, events, dining, hotel and other attraction partners for great results

•How to Partner with US Cultural & Heritage Tourism Marketing Council (USCHT) and The Cultural Traveler guide, Anita Boeker, US Cultural & Heritage Tourism Marketing Council: Targeting your prime audience

•Marketing The Experience: Amy Cox, The Henry Ford: What an effective CHT Marketing Plan looks like

•How To Sell (almost anything) in 7 Minutes:  Carolyn Feimster, CJF Marketing International. A veteran of all the top travel trade events shares the secrets of successful sales meetings and follow-up.


Laura Mandala, Mandala Research. The data you need to support your CHT Marketing programs

12 PM to 1:45 PM

Shop America Alliance and US Cultural & Heritage Tourism Marketing Council Advisory Board Meeting & Luncheon (by invitation only)

2 PM to 5 PM

Tour Operator/Media Marketplace. Up to 15 One-To-One meetings with tour operators and travel media.  Great opportunity to build relationships and sell your destinations and attractions. Co-sponsored by TravMedia.

Appointment pre-scheduling info will be emailed to all registered delegates on September 14. Onsite scheduling will also be available.

5:30 PM to 7 PM

Welcome Reception at Sugar Factory Chocolate Lounge and Gazebo at Fashion Show, sponsored by Mall of America.
Charity Silent Auction bidding opens. Proceeds to benefit UCLA Then Now Forever Football Fund in honor of the late Werner Escher of South Coast Plaza. Silent Auction Chair: Peggy Ziglin, Craig Realty Group

Open Evening

 Enjoy Las Vegas superb dining and entertainment

Tuesday, September 26

8 AM to 5 PM

Registration Open

8 to 9 AM

Breakfast: It's Different Over There! An entertaining look at the interrelationship of culture differences, business practices, travel booking patterns and media consumption around the world. Larry Cohen, Northeast Media and Essentially America

9 to 9:15 AM

OFFICIAL WELCOME and ONE Travel Conference Overview
Rosemary McCormick, Shop America Alliance and US Cultural & Heritage Tourism Marketing Council;
Kelly Messina, Las Vegas CVA and Teri Laursen, TravelNevada

9:15 to 9:50 AM

SHOP AMERICA WHITE PAPER on International Arrivals & Spending, presented by Rosemary McCormick, President, Shop America Alliance and US Cultural & Heritage Tourism Marketing Council.

Trump Slump or Trump Bump? Can travelers separate Politics and Place? A review of the top ten inbound markets detailed in our second annual White Paper with bottom line takeaways.

9:50 to 10 AM MEET MALLCOMM. European case study on innovative new communications platform. Liz Dion, Marketing Consultant, Mallcomm
10 to 10:30 AM CITCON presents New Payment System for Chinese tourists in North America. Integrating WechatPay, Alipay, Union Pay plus US credit cards in one easy-to-use platform.  Global tools to grow your business. Evelyn Yang, Citcon

10:30 to 10:45 AM

Break sponsored by Shop Louisiana tax free for internationals

10:45 to 11:15 AM

RETAIL TODAY -- Alive & Evolving! Positive views from both developer and retailer perspectives on the dynamics of the retail industry, despite media coverage to the contrary. Michael Hirschfield, Executive Managing Director, JLL, National Retail Tenant Services

11:15 to 12:15 PM AMAZING EXPERIENCES! Case Studies on exciting new retail/tourism attractions. John Alter, "7-D Experience" and "The Flyer-San Francisco" at PIER 39 and Doug Killian, Mall of America/American Dream.  Moderator: Richard Peterson, S&P Consulting

12:30 PM to 2 PM

KEYNOTE LUNCHEON sponsored by TravelNevada and Las Vegas CVA
Claudia Vecchio, Director, TravelNevada on Nevada Arts & Culture and Lisa Motley, Las Vegas CVA Director of Sports Marketing and Special Events on how Sports Tourism is changing the way stadiums and arenas are looking at shopping and dining elements

2:15 to 3:15 PM

Nevada ARTS & CULTURE: Case studies, great ideas!  Moderator: Teri Laursen, TravelNevada. Panelists: Irma Varela, Winchester Cultural Center; Amanda Horn, Nevada Museum of Art; Jim McMichael, Las Vegas CVA and Brian Paco Alvarez, Downtown Escapade Tours,, Inc.

3:15 to 4:15 PM

How We Cater to LUXURY Travelers. Kate Birchler, Macerich Shopping Centers & Fashion Outlets; Jennifer Olson, Olson Marketing representing Fashion Show and Grand Canal Shoppes; Brian Chuan, South Coast Plaza and Matthew Bauer Ph.D., Madison Avenue BID NYC.

4:15 to 4:45 PM

FOODIE ALERT! Meet Lip Smacking Foodie Tours, a Las Vegas start-up feeding the demand for creative dining experiences.  At this session you can enter to win a gift certificate for their popular packages!  Donald Contursi, President, Lip Smacking Foodie Tours.

5 to 6:30 PM

Wine Down Reception at Tropicana Resort, co-sponsored by Outlets of Mississippi and OutletBound
Charity Silent Auction bidding closes at 6:15 PM. Proceeds to benefit UCLA Then Now Forever Football Fund in honor of the late Werner Escher of South Coast Plaza. Silent Auction Chair: Peggy Ziglin, Craig Realty Group

Open Evening

 Enjoy the many dining and entertainment options in Las Vegas

Wednesday, September 27

8 AM to 3 PM

Registration Open

8 AM to 9 AM

SASI-ONE AWARDS BREAKFAST salutes innovation in Shopping, Dining and Cultural Heritage Tourism Marketing, sponsored by CenterCal Properties with TravMedia Journalist of the Year Award and the Cultural & Heritage Tourism Destination of the Year!

9:15 to 10 AM

OMNICHANNEL TOURISM MARKETING on WeChat. Learn how you can connect online experiences to offline revenue and customer engagement on WeChat's ever-growing ecosystem.  Jeff Fish, Co-Founder and Global Head of Client Strategy, TMG Worldwide. Panelists: Eric Chung, MGM and Yi Louis Lu, Destination DC. 

10 to 11 AM

FOOD HALLS serve up exceptional dining and visitor experiences.  Carlos Montenegro, Beverly Center/Taubman and trend highlights from Cushman Wakefield's Food Halls White Paper.

11 to 11:15 AM Break sponsored by The Cultural Traveler guide
11:15 AM to 12 PM ALL ARE WELCOME!  How Brand USA and top destinations are promoting the best of America to International Guests. Lisa Simon, CEO, IITA-- International Inbound Travel Association

12:15 to 2 PM

INTERNATIONAL OUTLOOK Luncheon with Kelly Craighead, Vertimas Consulting LLC, former Executive Director, National Travel & Tourism Office and experts Jennifer Hendry, Conference Board of Canada and Rafael Villanueva, Las Vegas CVA.

2:15 to 3 PM

BEST WAYS TO BUILD PARTNERSHIPS:  DMOs + Retail + Attractions. Stephen Ekstrom, CEO, Fire Starter Brands.

3 to 3:45 PM

Meet GUIDEZOOMER, The Official USA visitors Guide for States, Cities and Counties.  Exciting opportunities for Shopping, Dining and Cultural Heritage promotions including "Fifty States under $50!"  Laura Mandala, CEO,

3:45 to 4 PM ONE Travel Conference Wrap-Up and Adjourn

View the 2016-2017 SASI-ONE Awards Video

What Travel Leaders say about ONE Travel Conference

Peggy Ziglin

Director of Tourism & Business Development
Craig Realty

Jan Kroells

Vice President of Marketing
Bloomington, MN CVB

Kate Birchler

AVP Tourism Marketing
Macerich Shopping Centers & Fashion Outlets

Roger Dow

President & CEO
US Travel Association

Doug Killian

Senior Director of Tourism
Mall of America

Art Jimenez

Former Senior Director of Leisure Sales
Las Vegas Convention & Visitors Authority

Lauren Volcheff

Vice President, Marketing
Tourico Holidays

Streetmosphere, c Peter Elegard