Program – Preliminary, subject to change

Monday, September 25

9 AM to 5 PM

Registration Open

10 AM to 1:30 PM Seven Secrets to Successful Cultural & Heritage Tourism (CHT) Marketing. Seven fast-paced interactive sessions with Cultural & Heritage Tourism leaders on DMO partnerships, Creative Coopertition, Packaging, Marketing the Experience, targeting CHT guests and more!  Includes netwoking lunch. This special session is ideal for all those engaged in developing and selling CHT destinations. Moderators: Anita Boeker, US Cultural & Heritage Tourism Marketing Council and Any Witt, St. John's (St. Augustine FL) Cultural Council.

12 PM to 1:45 PM

Shop America Alliance and US Cultural & Heritage Tourism Marketing Council Advisory Board Meeting & Luncheon (by invitation only)

2 PM to 5 PM

Tour Operator/Media Marketplace. Up to 15 One-To-One meetings with tour operators and travel media.  Great opportunity to build relationships and sell your destinations and attractions.

5:30 PM to 7 PM

Welcome Reception (offsite in amazing venue)
Charity Silent Auction bidding opens.

Open Evening


Tuesday, September 26

8 AM to 5 PM

Registration Open

8 to 9 AM

Breakfast with presenter/sponsor TBD

9 to 9:45 AM

Official Welcome, ONE Overview, Trends Report
Rosemary McCormick, President, Shop America Alliance
Kelly Messina, Las Vegas CVA and Teri Laursen, TravelNevada

9:45 to 10:15 AM

General Session

10:30 to 10:45 AM

 Break sponsored by Shop Louisiana tax free for internationals

10:45 to 11:45 AM

 General Session

12 PM to 1:45 PM

TravelNevada and Las Vegas CVA luncheon
Claudia Vecchio, Executive Director, TravelNevada and LVCVA presenter

2 to 3 PM

 Nevada Arts & Culture Panel: Case studies, great ideas.  Moderator: Teri Laursen, TravelNevada

3 to 4 PM

 General Session

4 to 5 PM

 General Session

5 to 6:30 PM

Wine Down Reception at Tropicana Resort
Charity Silent Auction bidding closes at 6:15 PM

Open Evening


Wednesday, September 27

8 AM to 3 PM

Registration Open

8 AM to 9 AM

sponsored by CenterCal Properties

9:15 to 10:15 AM

General Session

10:15 to 10:30 AM

Break sponsored by TBD

10:30 to 11:45 AM

General Session

12 to 2 PM

Global Trends Luncheon moderated by Kelly Craighead, former Executive Director, National Travel & Tourism Office with experts including Jennifer Hendry, Canadian Tourism Research Institute.

2:15 to 3:15 PM

General Session

3:15 to 4:15 PM

General Session

4:15 PM

ONE Travel Conference adjourns

What Travel Leaders say about ONE Travel Conference

Peggy Ziglin

Director of Tourism & Business Development
Craig Realty

Jan Kroells

Vice President of Marketing
Bloomington, MN CVB

Kate Birchler

AVP Tourism Marketing
Macerich & Fashion Outlets

Roger Dow

President & CEO
US Travel Association

Doug Killian

Senior Director of Tourism
Mall of America

Art Jimenez

Former Senior Director of Leisure Sales
Las Vegas Convention & Visitors Authority

Lauren Volcheff

Vice President, Marketing
Tourico Holidays

Streetmosphere, c Peter Elegard