Program

Preliminary, subject to update

Wednesday, September 18

AM Arrivals, Registration Check-In
11:30 to 1 Shuttles from DoubleTree Hotel to Taubman Company every 10-15 minutes
12 to 1:30 Shop America Alliance Advisory Board Meeting and Luncheon (by invitation) sponsored by Taubman Company
12 to 1:30 Networking Luncheon for all at Taubman Company
1:30 to 1:45 Welcome: Rosemary McCormick, President, Shop America Alliance and Amy Drouillard, Director Center Marketing, Taubman Company
1:45 to 2:45 Global View: What's up with China arrivals/spend and tariffs impact? What will Brexit mean for UK travel?  What are the emerging markets now?  Panel on strategies to build visitation and spending from the top global growth markets. Helen Marano, Founder and President, Marano Perspectives; Scott Johnson, President, Travel Market Insights; Z.J. Tong, President, ChinaPro Marketing Partners. Moderator:  Rosemary McCormick
2:45 to 3 Break sponsored by OutletBound.com
3 to 4 Canadian Tourism Success Story: What we can learn from the #1 inbound to US market. Why US travel to Canada travel is growing while Canadian Travel to US declines. Moderator: Helen Marano, Founder and President, Marano Perspectives. Panelists: Scott Johnson, President, Travel Market Insights; Lesley Boughen, Tourism Manager, Oxford Properties Group. Stephen Fine, Founder, CrossBorder Media and Canadian Snowbird.
4 to 5 Developing Hotels Adjacent to Malls and Outlets.  Panel introduction by Rosemary McCormick.  Rose Hapanowich, Tourism Director, Destiny USA; Samantha Sommers, Mall of America.
5:15 Shuttles depart to Great Lakes Crossing
6 to 7:30 Welcome Reception at Great Lakes Crossing, Bar Louie Gastropub.  Enjoy ample appetizers and libations as you connect with colleagues and new friends.
Charity Silent Auction opens to benefit The Innovation Project at The Henry Ford
Download Silent Auction Donation Form
Open Evening Shopping on your own at Great Lakes Crossing
8:30 Shuttles return to DoubleTree Hotel

Thursday, September 19

8 to 8:30 Shuttles from DoubleTree Hotel to Taubman Company
8:30 to 9:30 Continental Breakfast sponsored by Connect Travel
8:30 to 9:30 Panel Discussion on The Future of Travel Trade Events. Moderator Larry Cohen, Northeast Media and #Next Travel Exchange. Will Seccumbe, President, Connect Travel; Malcolm Smith, Senior VP Business Development and General Manager IPW; and Barbara Bowman, Board Member, Go West Summit.
9:30 to 10:15 Shop America presents 2019 White Paper on International Arrivals.  The latest data on the top ten inbound shopping markets including changes and new opportunities.  All ONE delegates will receive a complimentary digital copy of this important study.  Rosemary McCormick, Shop America Alliance
10:15 to 10:30 Break sponsored by Shop America Magazine
10:30 to 11:30 Paid Influencers: How to Source, Manage and Maximize Success. Peggy Ziglin, Director Tourism and Business Development, Craig Realty Group; Cindy Hoke, VP Marketing, The Outlet Resource Group; Melissa Shock, Senior Manager Digital Marketing, Taubman Company
11:30 to 12:15 "Making a Comeback: Revitalizing Detroit as a Destination" presented by Larry Alexander, President and CEO, Detroit Metro CVB.
12:15 to 1:45 Luncheon with "Retail Reimagined" Keynote by Ivan Frank, VP Center Marketing, Taubman Company
2 to 3 Master the World of Travel Distributon Channels. Enhanced Product Distribution with new Shop America Tours Partner REZDY.  Bob Gilbert, Head of Business Development, Rezdy. Shop America Tours business opportunities, Rosemarie Reyes, Director of Development, Shop America Tours.
3 to 3:45 Cannabis Retail Potential & Impact on Tourism: Direct from Denver!  Amy Larson, VP Sales and Marketing, Simplifya, the cannabis industry's leading operational and regulatory software platform and Vice Chair National Cannabis Industry Association Marketing & Advertising Committee. Cannabis is Coming. Beyond the Green Rush Hype: What is Really Happening in the Industry and How You can be Prepared if Your State Legalizes." The session will include an introduction/overview of cannabis vs. CBD both as products and industries, what the consumer looks like, how the cannabis industry is currently shaping up, what the impact of legalization has meant for destinations - and tourism, and how developers can expect to potentially benefit from this growing (pun intended) industry. Moderator: Pat Lee, President, Pat Lee & Associates.
3:45 to 4:15 Laura Mandala, CEO Mandala Research, presents Reaching the Shopping and Cultural Traveler: A new Case Study Among Domestic and International (including Chinese) Visitors to Philadelphia 
4:15 to 5 Shopping Center Business presents the "Entertainment Experience Evolution." Randy Shearin, Sr. VP, France Media/Shopping Center Business.
5:15 Shuttles depart from Taubman Company for DoubleTree Hotel
5:30 to 7 Wine Down Reception at DoubleTree Hotel, sponsored by Mallcomm.
Charity Silent Auction to benefit The Innovation Project at The Henry Ford. Final bids at 6:45 PM.
Download Silent Auction Donation Form
evening Open for dinner on your own. 

Friday, September 20

8 to 9 AM SASI-ONE Awards Breakfast at DoubleTree Hotel sponsored by CenterCal Properties with TravMedia Journalist Award presented by Lauren Michod, TravMedia. 
9 to 9:10 The latest Innovations from Mallcomm, presented by Randall McKillop, Senior VP Technology Products & Services, Mallcomm.
9:20 Shuttles depart to The Henry Ford, Michigan's most award winning event destination
10 to 12 VIP Tour of The Henry Ford/Greenfield Village
12 to 1:30 Luncheon at The Henry Ford with Presentation by Patricia Mooradian, CEO: The Museum Destination: A Force for Change.
1:30 ONE Travel Conference adjourns
  Transfer to Detroit International Airport on your own (20 min)

View the 2018-2019 SASI-ONE Awards Video

What Travel Leaders say about ONE Travel Conference

Peggy Ziglin

Director of Tourism & Business Development
Craig Realty


Jan Kroells

Vice President of Marketing
Bloomington, MN CVB


Kate Birchler

AVP Tourism Marketing
Macerich Shopping Centers & Fashion Outlets


Roger Dow

President & CEO
US Travel Association


2019 ONE Travel Conference