Program – Preliminary, subject to change

Monday, September 25

9 AM to 5 PM

Registration Open

10 AM to 1:30 PM

Seven Secrets to Successful Cultural & Heritage Tourism (CHT) Marketing. Seven fast-paced interactive sessions with Cultural & Heritage Tourism leaders on DMO partnerships, Creative Coopertition, Packaging, Marketing the Experience, targeting CHT guests, trade show success and more!  Includes netwoking lunch. This special session is designed for all those engaged in developing and selling CHT destinations. Moderators: Anita Boeker, US Cultural & Heritage Tourism Marketing Council and Andy Witt, St. John's (St. Augustine FL) Cultural Council.

•Why CHT Marketing is Important, Andy Witt, St. Johns Cultural Council: Increasing revenue without additional program or infrastructure expense

•Maximize Your DMO Partnership, Teri Laursen, TravelNevada: What your DMO (VCB, CVB, Chamber) can do to assist marketing your programs

•Developing Tourism Partners in Your Community, Rose Hapanowich, Destiny USA, Syracuse NY: How to collaborate with shopping, cultural, events, dining, hotel and other attraction partners for great results

•How to Partner with US Cultural & Heritage Tourism Marketing Council (USCHT) and The Cultural Traveler guide, Anita Boeker, US Cultural & Heritage Tourism Marketing Council: Targeting your prime audience

•Marketing The Experience: Amy Cox, The Henry Ford: What an effective CHT Marketing Plan looks like

•How To Sell (almost anything) in 7 Minutes:  Carolyn Feimster, CJF Marketing International. A veteran of all the top travel trade events shares the secrets of successful sales meetings and follow-up.


•Laura Mandala, Mandala Resarch. The data you need to support your CHT Marketing programs

12 PM to 1:45 PM

Shop America Alliance and US Cultural & Heritage Tourism Marketing Council Advisory Board Meeting & Luncheon (by invitation only)

2 PM to 5 PM

Tour Operator/Media Marketplace. Up to 15 One-To-One meetings with tour operators and travel media.  Great opportunity to build relationships and sell your destinations and attractions. Co-sponsored by TravMedia.

Appointment pre-scheduling info will be emailed to all registered delegates on September 12. Onsite scheduling will also be available.

5:30 PM to 7 PM

Welcome Reception at Sugar Factory Chocolate Lounge and Gazebo at Fashion Show, sponsored by Mall of America.
Charity Silent Auction bidding opens. Proceeds to benefit UCLA Then Now Forever Football Fund in honor of the late Werner Escher of South Coast Plaza. Silent Auction Chair: Peggy Ziglin, Craig Realty Group

Open Evening

 Enjoy Las Vegas superb dining and entertainment

Tuesday, September 26

8 AM to 5 PM

Registration Open

8 to 9 AM

Breakfast: It's Different Over There! An entertaining look at the interrelationship of culture differences, business practices, travel booking patterns and media consumption around the world. Larry Cohen, Northeast Media and Essentially America

9 to 9:20 AM

Official Welcome, ONE Travel Conference Overview
Rosemary McCormick, Shop America Alliance, Cultural & Heritage Tourism Marketing Council;
Kelly Messina, Las Vegas CVA and Teri Laursen, TravelNevada

9:20 to 10 AM

White Paper on International Arrivals & Spending, presented by Rosemary McCormick, Shop America Alliance, US Cultural & Heritage Tourism Marketing Council.

Trump Slump or Trump Bump? Can travelers separate Politics and Place? A review of the top ten inbound markets detailed in our second annual White Paper.

10 to 10:15 AM

Break sponsored by Shop Louisiana tax free for internationals

10:15 to 11:15 AM


David Fuller-Watts, Toolbox Group/Mallcomm on new and unique technology available in the shopping center world designed to improve center efficiency, retailer communication and the overall shopper experience.  Case studies and technology to be shared from both US and European shopping destinations.

Evelyn Yang, Citcon, New Payment System for Chinese tourists in North America. Global tools to grow your business.

11:15 to 12:15 PM Amazing Experiences! Case Studies on exciting new retail/tourism attractions. John Alter, "7-D Experience" and "The Flyer-San Francisco" at PIER 39; Richard Peterson, S&P Consulting and Doug Killian, Mall of America

12:30 PM to 2 PM

Welcome Luncheon sponsored by TravelNevada and Las Vegas CVA
Claudia Vecchio, Executive Director, TravelNevada on Nevada Arts & Culture and Lisa Motley, Las Vegas CVA Director of Sports Marketing and Special Events on how Sports Tourism is changing the way stadiums and arenas are looking at shopping and dining elements

2:15 to 3:15 PM

Nevada Arts & Culture: Case studies, great ideas!  Moderator: Teri Laursen, TravelNevada. Panelists: Irma Varela, Nevada Arts Council; Amanda Horn, Nevada Museum of Art; Jim McMichael, Las Vegas CVA and Brian Paco Alvarez, Downtown Escapade Tours,, Inc.

3:15 to 4:15 PM

How We Cater to Luxury Travelers. Kate Birchler, Macerich Shopping Centers; Jennifer Olson, Fashion Show and Grand Canal Shoppes; Brian Chuan, South Coast Plaza and Matthew Bauer, Madison Avenue BID NYC.

4:15 to 4:45 PM

Foodie Alert! Meet Lip Smacking Foodie Tours, a Las Vegas start-up feeding the demand for creative dining experiences.  At this session you can enter to win a gift certificate for their popular packages!  Donald Contursi, President, Lip Smacking Foodie Tours.

5 to 6:30 PM

Wine Down Reception at Tropicana Resort, co-sponsored by Outlets of Mississippi and OutletBound
Charity Silent Auction bidding closes at 6:15 PM. Proceeds to benefit UCLA Then Now Forever Football Fund in honor of the late Werner Escher of South Coast Plaza. Silent Auction Chair: Peggy Ziglin, Craig Realty Group

Open Evening

 Enjoy the many dining and entertainment options in Las Vegas

Wednesday, September 27

8 AM to 3 PM

Registration Open

8 AM to 9 AM

SASI-ONE AWARDS BREAKFAST salutes innovation in Shopping, Dining and Cultural Heritage Tourism Marketing,
sponsored by CenterCal Properties
Entry Form Here

9:15 to 10 AM

Retail Development-- What's in Store for the Future?  News about mall business declining is greatly overstated. Discuss opportunities and trends with a leader in the industry.

10 to 11 AM

Food Halls serve up exceptional dining experiences.  Carlos Montenegro, Beverly Center/Taubman and Cushman Wakefield White Paper.

11 to 11:15 AM Break
11:15 AM to 12 PM ALL ARE WELCOME!  How Brand USA and top destinations are promoting the best of America to International Guests. Lisa Simon, CEO, IITA

12 to 2 PM

INTERNATIONAL OUTLOOK Luncheon with Kelly Craighead, former Executive Director, National Travel & Tourism Office and experts including Jennifer Hendry, Conference Board of Canada and Rafael Villanueva, Las Vegas CVA.

2:15 to 3 PM

OMNICHANNEL TOURISM MARKETING on WeChat. Learn how you can connect online experiences to offline revenue and customer engagement on WeChat's ever growing ecosystem. Jeff Fish, Co-Founder and Global Head of Client Strategy, TMG Worldwide.

3 to 3:45 PM

General Session

4 PM

ONE Travel Conference adjourns

What Travel Leaders say about ONE Travel Conference

Peggy Ziglin

Director of Tourism & Business Development
Craig Realty

Jan Kroells

Vice President of Marketing
Bloomington, MN CVB

Kate Birchler

AVP Tourism Marketing
Macerich & Fashion Outlets

Roger Dow

President & CEO
US Travel Association

Doug Killian

Senior Director of Tourism
Mall of America

Art Jimenez

Former Senior Director of Leisure Sales
Las Vegas Convention & Visitors Authority

Lauren Volcheff

Vice President, Marketing
Tourico Holidays

Streetmosphere, c Peter Elegard