Program

Preliminary, subject to update

Wednesday, September 18

AM Arrivals, Registration Check-In
11:30 to 1 Shuttles from DoubleTree Hotel to Taubman Company
12 to 1:30 Shop America Alliance Advisory Board Meeting and Luncheon (by invitation)
12 to 1:30 Hosted Networking Luncheon at Taubman Company
1:30 to 1:45 Welcome: Rosemary McCormick, President, Shop America Alliance and Amy Drouillard, Director Center Marketing, Taubman Company
1:45 to 2:45 Global View:  What's up with China arrivals/spend and tariffs impact? What will Brexit mean for UK travel?  What are the emerging markets now?  Panel on strategies to build visitation and spending from the top global growth markets. Helen Marano, Founder and President, Marano Perspectives; Scott Johnson, President, Travel Market Insights; ZJ Tong, President, ChinaPro Marketing Partners
2:45 to 3 Break sponsored by OutletBound.com
3 to 4 Canadian Tourism Success Story: What we can learn from the #1 inbound to US market. Moderator Lesley Boughen Tourism Manager, Oxford Properties Group. Stephen Fine, Founder, CrossBorder Media and Canadian Snowbird.
4 to 5 Developing Hotels Adjacent to Malls and Outlets. Moderator Rose Hapanowich, Tourism Director, Destiny USA; Samantha Sommers, Mall of America.
5:15 Shuttles depart to Great Lakes Crossing
6 to 7:30 Welcome Reception at Great Lakes Crossing
Charity Silent Auction to benefit The Innovation Project at The Henry Ford
Download Silent Auction Donation Form
Open Evening Dinner and shopping on your own
8 to 9 Shuttles return to DoubleTree Hotel

Thursday, September 19

8 to 8:30 Shuttles from DoubleTree Hotel to Taubman Company
8:30 to 9:30 Continental Breakfast sponsored by Connect Travel
8:30 to 9:30 Panel Discussion on The Future of Travel Trade Events. Moderator Larry Cohen, Northeast Media and #Next Travel Exchange. Will Seccumbe, President, Connect Travel; Malcolm Smith, Senior VP Business Development and General Manager IPW; and Barbara Bowman, Go West Summit.
9:30 to 10 Shop America presents 2019 White Paper on International Arrivals.  The latest data on the top ten inbound shopping markets including changes and new opportunities.  All ONE delegates will receive a complimentary e-copy of this important study.  Rosemary McCormick, Shop America Alliance
10 to 10:15 Enhanced Product Distribution with new Shop America Tours Partner REZDY.  Bob Gilbert, Head of North American Sales, Rezdy
10:15 to 10:30 Break
10:30 to 11:30 Paid Inflencers: How to Source, Manage and Maximize Success.  Peggy Ziglin, Director Tourism and Business Development, Craig Realty Group; Cindy Hoke, VP Marketing, The Outlet Resource Group; Melissa Shock, Senior Director Digital Marketing, Taubman Company
11:30 to 12:15 "Making a Comeback: Revitalizing Detroit as a Destination" presented by Larry Alexander, CEO, Visit Detroit
12:15 to 1:45 Luncheon with "Retail Reimagined" Keynote by Ivan Frank, VP Center Marketing, Taubman Company
2 to 3 TripAdvisor presents “Managing Your Brand in the Land of Review"
3 to 4 Cannabis Retail & Impact on Tourism: Direct from Denver!  Jeff Cohn, President and CEO, Cohn Marketing; Taylor West, former Deputy Director of the National Cannabis Industry Association. Moderator Pat Lee, Pat Lee & Associates.
4 to 5 Shopping Center Business presents panel on the Entertainment Experience Evolution.  Moderator Randy Shearin, Sr. VP, France Media/Shopping Center Business.
5:15 Shuttles depart from Taubman Company for DoubleTree Hotel
5:30 to 7 Wine Down Reception at DoubleTree Hotel, co-sponsored by Mallcomm
Charity Silent Auction to benefit The Innovation Project at The Henry Ford
Download Silent Auction Donation Form
evening Open for dinner on your own

Friday, September 20

8 to 9 AM SASI-ONE Awards Breakfast at DoubleTree Hotel sponsored by CenterCal Properties with Travel Media Journalist Award presented by TravMedia. 
9 to 9:10 The latest Innovations from Mallcomm, presented by David Fuller-Watts, Group Digital Director, Toolbox Group.
9:20 Shuttles depart to The Henry Ford, Michigan's most award winning event destination
10 to 12 VIP Tour of The Henry Ford/Greenfield Village
12 to 1:30 Luncheon at The Henry Ford with Presentation by Patricia Mooradian, CEO
1:30 ONE Travel Conference adjourns
  Transfer to Detroit International Airport on your own (20 min)
SASI ONE Award
Download The SASI-ONE Entry Form

Enter by August 2 - It's Free & Easy!

SASI-ONE Entry Form

What Travel Leaders say about ONE Travel Conference

Peggy Ziglin

Director of Tourism & Business Development
Craig Realty


Jan Kroells

Vice President of Marketing
Bloomington, MN CVB


Kate Birchler

AVP Tourism Marketing
Macerich Shopping Centers & Fashion Outlets


Roger Dow

President & CEO
US Travel Association


2019 ONE Travel Conference