10 AM to 5 PM Registration Open
11 AM to 12 PM Shop California coffee meeting. California Style & creating new content. Open to all CA delegates.
12 PM to 1:30 PM Shop America Alliance Advisory Board Meeting & Luncheon, by invitation only
1:45 PM to 3:15 PM

Charting the Course to Success: Shop America Strategic Plan Town Hall Meeting.
Moderated by Kelly Craighead, Vertimas Consulting and Rosemary McCormick, President, Shop America Alliance. Reports from Shop America Committees: Communications, Education, Membership and Marketing,

3:15 PM to 4 PM PIVOT-- Changing the Message.  Interactive WorkShop on innovative communications, moderated by Sarah Kruer, South Coast Plaza
4 to 4:30 PM US Cultural & Heritage Tourism Marketing Council-- Exciting New Direction! Presented by Richard Peterson, President & CEO and publisher of The Cultural Traveler guide.
5:30 to 7 PM Welcome Reception at Embassy Suites Courtyard. Meet, network and mingle at this popular event sponsored by Mall of America.  Charity Silent Auction bidding opens. Peggy Ziglin, Silent Auction Chairperson
download Silent Auction Donation form
Open Evening Dine Around on your own in Wine Country.  Enjoy the many restaurants and wine bars in Downtown Napa, just blocks away. Or visit Yountville, the world renowned dining Mecca, a 10 minute Uber ride from Hotel.
Dining Guide to the Napa Valley

View the 2017-2018 SASI-ONE Awards Video

What Travel Leaders say about ONE Travel Conference

Peggy Ziglin

Director of Tourism & Business Development
Craig Realty

Jan Kroells

Vice President of Marketing
Bloomington, MN CVB

Kate Birchler

AVP Tourism Marketing
Macerich Shopping Centers & Fashion Outlets

Roger Dow

President & CEO
US Travel Association

Cheers Red Wine