Program

8 to 8:30 Shuttles from DoubleTree Hotel to Taubman Company
8:30 to 9:30 Continental Breakfast sponsored by Connect Travel
8:30 to 9:30 Panel Discussion on The Future of Travel Trade Events. Moderator Larry Cohen, Northeast Media and #Next Travel Exchange. Will Seccumbe, President, Connect Travel; Malcolm Smith, Senior VP Business Development and General Manager IPW; and Barbara Bowman, Board Member, Go West Summit.
9:30 to 10:15 Shop America presents 2019 White Paper on International Arrivals.  The latest data on the top ten inbound shopping markets including changes and new opportunities.  All ONE delegates will receive a complimentary digital copy of this important study.  Rosemary McCormick, Shop America Alliance
10:15 to 10:30 Break sponsored by Shop America Magazine
10:30 to 11:30 Paid Influencers: How to Source, Manage and Maximize Success. Peggy Ziglin, Director Tourism and Business Development, Craig Realty Group; Cindy Hoke, VP Marketing, The Outlet Resource Group; Melissa Shock, Senior Manager Digital Marketing, Taubman Company
11:30 to 12:15 "Making a Comeback: Revitalizing Detroit as a Destination" presented by Larry Alexander, President and CEO, Detroit Metro CVB.
12:15 to 1:45 Luncheon with "Retail Reimagined" Keynote by Ivan Frank, VP Center Marketing, Taubman Company
2 to 3 Master the World of Travel Distributon Channels. Enhanced Product Distribution with new Shop America Tours Partner REZDY.  Bob Gilbert, Head of Business Development, Rezdy. Shop America Tours business opportunities, Rosemarie Reyes, Director of Development, Shop America Tours.
3 to 3:45 Cannabis Retail Potential & Impact on Tourism: Direct from Denver!  Amy Larson, VP Sales and Marketing, Simplifya, the cannabis industry's leading operational and regulatory software platform and Vice Chair National Cannabis Industry Association Marketing & Advertising Committee. Cannabis is Coming. Beyond the Green Rush Hype: What is Really Happening in the Industry and How You can be Prepared if Your State Legalizes." The session will include an introduction/overview of cannabis vs. CBD both as products and industries, what the consumer looks like, how the cannabis industry is currently shaping up, what the impact of legalization has meant for destinations - and tourism, and how developers can expect to potentially benefit from this growing (pun intended) industry. Moderator: Pat Lee, President, Pat Lee & Associates.
3:45 to 4:15 Laura Mandala, CEO Mandala Research, presents Reaching the Shopping and Cultural Traveler: A new Case Study Among Domestic and International (including Chinese) Visitors to Philadelphia 
4:15 to 5 Shopping Center Business presents the "Entertainment Experience Evolution." Randy Shearin, Sr. VP, France Media/Shopping Center Business.
5:15 Shuttles depart from Taubman Company for DoubleTree Hotel
5:30 to 7 Wine Down Reception at DoubleTree Hotel, sponsored by Mallcomm.
Charity Silent Auction to benefit The Innovation Project at The Henry Ford. Final bids at 6:45 PM.
Download Silent Auction Donation Form
evening Open for dinner on your own. 

View the 2018-2019 SASI-ONE Awards Video

What Travel Leaders say about ONE Travel Conference

Peggy Ziglin

Director of Tourism & Business Development
Craig Realty


Jan Kroells

Vice President of Marketing
Bloomington, MN CVB


Kate Birchler

AVP Tourism Marketing
Macerich Shopping Centers & Fashion Outlets


Roger Dow

President & CEO
US Travel Association


2019 ONE Travel Conference