Program

7:30 AM to 5 PM Registration Open
6:30 to 8:15 AM Breakfast at your leisure.  Enjoy the made to order Embassy Suites breakfast in the Atrium, a short stroll from the meeting rooms.
8:15 to 9 AM Creating a Cultural Connection: Maximizing Tourism Partnerships to Increase Visitors. Museums, cultural organizations and heritage sites have traditionally been among the most popular visitor attractions for both domestic and international tourists, especially in countries in Europe, Asia and in North America, where tourism has extensive economic, social and political influence. They play a key role in cultural tourism and leisure, as they offer the cultural asset, not only by preserving and promoting cultural heritage, but further by producing cultural experiences. Recently cultural stakeholders have started to assess their power in attracting tourist audiences and their impact in the tourism industry, a powerful development tool.  Moderator: Richard Peterson, CEO & President, US Cultural & Heritage Tourism Marketing Council. Presenters:  Rosemarie Reyes, Partner, Roseworks Marketing/Le Bridge LLC; Andrew Witt, Executive Director, St. John Cultural Council/St. Augustine FL.
9 to 9:20 AM Special Welcome to Napa!  Mike Gallagher, Co-Founder and Co-Chairman, CityPASS, Brand USA Board Member, US Travel Board Member and long time Napa resident welcomes all and shares his perspectives on tourism success.
9:20 to 10 AM Welcome to ONE!  New White Paper on International Tourism with the top ten inbound shopping tourism markets and guidance on building your success.  Rosemary McCormick, President, Shop America Alliance
10 to 10:30 AM World View: Global Tourism Challenges & Opportunities.  Helen Marano, Executive VP of External Affairs, World Travel & Tourism Council
10:30 to 10:45 AM Break sponsored by Louisiana Tax Free Shopping
10:45 to 11:15 AM USA International Arrivals and Data Collection update.  Brian Beall, Deputy Director, National Travel & Tourism Office
11:15 to 12 PM Keynote Address:  Caroline Beteta, President and CEO, Visit California
12 to 12:45 PM Networking Luncheon
12:45 to 1:30 PM INDIA: The Next Big Inbound Opportunity!  Presenters: Rati Dhodapkar, CEO, East West Marketing India on what DMOs, Attractions and Retailers can expect from this lucrative growth market and how it compares to China, Denny Xie, Executive Vice President, East West China. Moderator: Maura Eggan, Consultant.
1:30 to 1:45 PM Innovations with MallComm presented by David Fuller-Watts, Group Digital Director, Toolbox Group
2 to 3 PM Tourism & Government: YOU Can Make A Difference!  Moderator: Rosemary McCormick, Shop America Alliance. Panelists: Bonnie Carlson, CEO, Bloomington MN CVB; Denise Thevenot, Executive Director, Louisiana Tax Free Shopping and member of the US Travel & Tourism Advisory Board; and Brian Beall, Deputy Director, National Travel & Tourism Office.
3 to 3:45 PM Disaster to Recovery -- What We Learned.  Rebuilding in the aftermath of the 2017 fires, case studies from resilient and resourceful California DMOs: Claudia Vecchio, CEO, Sonoma CVBVecchio, CEO, Sonoma CVB; Clay Gregory, CEO, Visit Napa Valley and JessyLynn Perkins, Director of Digital Marketing, Visit Santa Barbara.
3:45 to 4 PM Break sponsored by OutletBound.com
4 to 5 PM Success with Travel Writers & Bloggers. Panel of leading travel journalists discuss their approach and how you can maximize your successful content placement.  Moderator:  Lauren Michod, VP Communications, TravMedia. Panelists include Kit Bernardi, TravMedia Journalist of the Year 2017 and Jill Robinson, traveling writer and TravMedia Journalist of the Year 2018.
6 to 8 PM Wine Down Reception! Shuttles depart for McCormick Place in Napa at 5:45 PM. Gather informally on the poolside patio with vineyard views and enjoy "The Art of Wine Tasting" wth Rose Hapanowich, Destiny USA.  California wines, craft beers along with innovative Food Truck catering, music and a special "Chocolate Dessert Experience" presented by award winning Chef Stephen Durfee, CIA Instructor and former pastry chef at the French Laundry! Co-sponsored by Essentially America, MallComm and Outlets of Mississippi.  Charity Silent Auction bidding closes at 7:40 PM. Peggy Ziglin, Silent Auction Chairperson.
download Silent Auction Donation form
8 PM Open Evening:  Return Shuttles provide drop off in Downtown Napa or at Embassy Suites
Dining Guide to the Napa Valley

View the 2017-2018 SASI-ONE Awards Video

What Travel Leaders say about ONE Travel Conference

Peggy Ziglin

Director of Tourism & Business Development
Craig Realty


Jan Kroells

Vice President of Marketing
Bloomington, MN CVB


Kate Birchler

AVP Tourism Marketing
Macerich Shopping Centers & Fashion Outlets


Roger Dow

President & CEO
US Travel Association


Cheers Red Wine