Program

8 AM to 4 PM Registration Open
6:30 to 8:15 AM Breakfast at your leisure.  Enjoy a cooked to order Embassy Suites breakfast in the Atrium, a short stroll from the Meeting Rooms.
8:15  to 9 AM It's All About You! presented by Larry Cohen, President, Northeast Media. Insightful and entertaining commentary on how to improve your personal communuications success.
9 to 9:45 AM The Changing Retail Environment: How Outlets and Retailers Are Adapting. Presenter: Lisa Quier Wagner, Principal, The Outlet Resource Group (TORG)
9:45 to 10:30 AM Creating and Nurturing Win/Win Relationships with Retailers.  Panelists Peggy Ziglin, Craig Realty Group; Pat Wharton, Horizon Group Properties and Rose Hapanowich, Destiny USA share insider tips on key relationships that drive marketing and tourism programs.  Moderator:  Stephen Fine, Partner, OutletBound.com
10:30 to 10:45 AM Break sponsored by TaxFree Shopping Texas
10:45 to 11:30 AM Research = Content.  Key insights gained from research studies can help to generate media messaging and sought after content. Highlights of the new African American Traveler Study and Cultural & Heritage Tourism Study from Manadala Resarch with insight on effective media communications strategy.  Presented by Laura Mandala, CEO, Mandala Research and Paul Wilke, CEO, Upright Position Communications.
11:30 to 12:15 PM SASI-ONE Awards and TravMedia Travel Journalist Award.  SASI= Shop America Salutes Innovation!  See some of the industry's best tourism marketing and take away great ideas!  Honorees include the TravMedia Journalist Award, Cultural & Heritage Tourism Organziation of the Year and special Shop America Lifetime Achievement Award. SASI-ONE Chair Brandace Bruning.  Sponsored by CenterCal Properties, TravMedia and US Cultural & Heritage Tourism Marketing Council.
12:30 to 1:45 PM Retail Development Today Luncheon. Presenter Ashton Simmons, General Manager, The Veranda. Sponsored by CenterCal Properties, California's top independent retail developer.
2 to 2:45 PM Building Sales with Chinese Shoppers. Panel of payment processing and marketing pros share strategies to drive increased spending.  Moderator: Lesley Boughen, Tourism Director, Oxford Group Properties. Panelists: Maya Hua, Tourism Senior Manager, Mall of America and Ryan Noland, Head of Growth, Citcon.
2:45 to 3:30 PM Tap Into China's Top Travel and Cross-Border Platforms. Smart solutions to meet growing demand from Chinese travelers.  Presented by Jacqueline Zhao, Co-Founder and CMO, YouWorld.  Moderator: Carlos Montenegro, Manager, Tourism & Customer Service, Beverly Center
3:30 to 4:15 PM Travel Trade Strategies for Tourism Success. When you invest time and money to attend travel trade events, you need to understand what will motivate tour operators to market your attraction or retail center.  The answer is creative packaging so the tour operator benefits financially. Travel Industry expert Jennifer Ackerson, President, ALON Marketing Group, shares insider secrets to enhancing your success.
5 to 6 PM Savor the Edible Side of Napa-- Private Oxbow Market Tour-- sponsored by MallComm
Join Napa Valley expert, Jill Durfee, to learn all about Oxbow Public Market and its incredible shops featuring the valley’s finest produce, spices, charcuterie, meats, artisan cheeses and of course, fine wines. Sample local delicacies while enjoying a relaxed and inspiring experience on the Oxbow River Deck. Experience limited to 24. Sign up at ONE registration.

The developer of Downtown Napa's trendy Food Hall, Oxbow Market, also created San Francisco's Ferry Building. Transportation from Embassy Suites to Oxbow Market provided. Then stay downtown to enjoy dinner and nightlife.
  ONE Travel Conference adjourns

View the 2017-2018 SASI-ONE Awards Video

What Travel Leaders say about ONE Travel Conference

Peggy Ziglin

Director of Tourism & Business Development
Craig Realty


Jan Kroells

Vice President of Marketing
Bloomington, MN CVB


Kate Birchler

AVP Tourism Marketing
Macerich Shopping Centers & Fashion Outlets


Roger Dow

President & CEO
US Travel Association


Cheers Red Wine